Smart Sourcing,
Seamless Sales

We help businesses bring innovative ideas to life with expert product development, trusted manufacturing in China, and global retail placement.

About Us

Route 77 Ltd. is a UK-based company specialising in product development, manufacturing sourcing from China, and international sales representation. We help businesses bring ideas to life, streamline supply chains, and drive growth through strategic partnerships.

With years of experience in the gifts and gadgets sector, Route 77 Ltd. takes your idea from concept to shelf. We guide you through the full product development lifecycle—from ideation to identifying the ideal manufacturing partner in China. Our team maintains long-standing relationships with trusted factories and major international retailers, including Argos, Primark, and TK Maxx. Whatever your needs are, we can help bring your product to life and place it in retail stores around the world.

Our Services

Product Development

From concept to prototype, we assist with every stage of the product journey.

China Sourcing

Access trusted manufacturing partners and ensure quality production and logistics.

Sales Agency

Let us represent your brand across key markets to boost visibility and revenue.

Case Studies

Selfie Stick with Bluetooth Button – A Global Success

In 2016, Route 77 founder Wojtek Kolan invented the Bluetooth-enabled button selfie stick, solving the common problem of taking hands-free selfies with ease. This innovative gadget quickly became a worldwide sensation, with millions of units sold across major retail channels.

Smart Vending Machines in Spain – Innovation Meets Convenience

Since 2023, Route 77 Ltd. has been leading the rollout of smart vending machines across Spain, offering high-margin products including perfumes, power banks, and even regulated items like nicotine vapes.

Frost Bites Candy – From Concept to Cult Favorite

Frost Bites is a freeze-dried candy brand created in-house by Route 77. Born from an insight into TikTok candy trends, we transformed the idea into a shelf-ready brand with bold packaging and viral appeal.

Meerkat Vision – AI-Enabled Video Glasses for Card Counting

Meerkat Vision is a next-generation wearable product developed to assist card counting through discreet camera glasses enhanced with AI-powered image analysis and probability mapping.