Product Development
From concept to prototype, we assist with every stage of the product journey.
Product Development | China Sourcing | Sales Agency
Your idea, from concept to shelf.
We help businesses bring innovative ideas to life with expert product development, trusted manufacturing in China, and global retail placement.
About Route 77
One partner, from first sketch to retail shelf.
Route 77 is a UK-based company specialising in product development, manufacturing sourcing from China, and international sales representation. We help businesses bring ideas to life, streamline supply chains, and drive growth through strategic partnerships.
With years of experience in the gifts and gadgets sector, Route 77 takes your idea from concept to shelf. We guide you through the full product development lifecycle—from ideation to identifying the ideal manufacturing partner in China. Our team maintains long-standing relationships with trusted factories and major international retailers, including Argos, Primark, and TK Maxx. Whatever your needs are, we can help bring your product to life and place it in retail stores around the world.
What we do
Our services
China Sourcing
Access trusted manufacturing partners and ensure quality production and logistics.
Sales Agency
Let us represent your brand across key markets to boost visibility and revenue.
How we work
Hands-on at every stage
Finding a factory is only the start. We stay close to the details that decide whether your product reaches the shelf on time and to specification.
Quality control
We visit and work directly with factories, checking samples and production runs so issues are caught before goods ship.
Technical documentation
Clear specifications and packaging briefs, so the factory builds exactly what you approved.
Testing & compliance
Support arranging product testing and the certification your markets require, including UKCA marking.
Shipping & import
Practical help with freight, timelines and paperwork to get goods from the factory into the UK.
Sales agency
Connecting Chinese factories with UK and European retailers
Led by Wojtek Kolan, who has spent around 25 years sourcing from China for major European retailers, our agency introduces genuine manufacturers to retailers and distributors across the UK and Western Europe, with a focus on pet products.
我们将成为您在英国和欧盟的代理
We will be your agent in the UK and EU
For manufacturers
- For genuine factories with their own production and R&D.
- Introductions to established UK and Western European retailers and distributors.
- You sell directly to the retailer at FOB China prices and invoice them yourself.
- Commission-based: you pay us only on the orders we bring you, under a formal agency agreement.
For retailers and distributors
- Vetted manufacturers, not trading companies.
- Factory-direct FOB China pricing, with no middleman mark-up.
- No fees for buyers: our commission is paid by the factory.
- Own-brand (OEM) and factory ranges, built for high-volume, long-term programmes.
Support on every programme
- UK/EU conformity: CE, UKCA, RoHS, REACH
- Social audits: BSCI / SMETA
- ISO 9001 checks
- Artwork & packaging
- Quality control
- Logistics
Pet tech
Smart and automatic feeders, self-cleaning litter boxes, water fountains, GPS trackers, pet cameras, smart pet doors, grooming devices, pet dryers and interactive toys.
Pet essentials
Dog toys, beds, carriers and bags, bowls, cat litter, compostable poop bags, leads and harnesses.
Our customers
Trusted by major retailers across the UK and Europe
Over around 25 years, we have supplied hundreds of major European retailers, including:
United Kingdom & Ireland
Europe
Our work
A few of the products we've worked on
Got a product idea?
Tell us what you'd like to make and where you want to sell it. We'll get back to you to talk through timelines and next steps.
Email info@route77.co.uk